E-commerce Law Finally Introduced in the Kingdom of Saudi Arabia

E-commerce Law (the “Law”) was finally approved on the 9th of July 2019, demonstrating the Ministry of Commerce and Investment’s (“MoCI”) efforts in contributing to the Kingdom of Saudi Arabia’s (“Saudi” or the “Kingdom”) Vision 2030 and its efforts to enhance Saudi’s economy. The Law is comprised of 26 articles with constant references to its implementing regulations which are not published yet but shall be issued during the next 90 days as per Article (25) of the Law. The continuous mention of the implementing regulations indicates that their issuance shall provide more clarity as to the way the Law shall govern and apply e-commerce transactions. The Law drafted as guidance for its service providers and means of protection for its consumers.

  1. Flexibility in application

One of the essential aspects of this Law is its flexibility through the domain of its form. This flexibility is evident through the Law’s differentiation between its service providers – the Law provides for different definitions for ‘dealers’ and ‘practitioners’ while allowing both categories to enjoy the rights of the Law and offering electronic commercial transactions. Article (1) of the Law defines ‘dealers’ as persons with commercial registrations (CR) who wish to provide e-commerce transactions.  ‘Practitioners,’ on the other hand, are defined as persons who want to offer e-commerce services without obtaining a CR. Defining both terms as persons who may provide commercial electronic services highlights the Law’s attempt in being lenient through allowing both legal entities and natural persons to transact electronically. Such differentiation, allowing natural persons without CRs to transact, waives the obligation to be legally established to offer the services that may be provided through the Law. Furthermore, Article (2) moves to promote more flexibility by allowing locals and foreigners to enjoy the rights of the Law. This is because Article (2) states that the Law shall apply to i) persons offering e-commerce services inside the Kingdom, and ii) persons outside the Kingdom who are transacting electronically, intending to provide the services to consumers inside the Kingdom. Accordingly, this article allows for both locals and foreigners to offer e-commerce services inside the Kingdom, which, again, illustrates the leniency of the Law through it is broad enough to cover local and foreign service providers. Moreover, Article (6) section (A), of the Law states that dealers/practitioners shall ensure the publication of specific information on their website unless such information is registered with the relevant authentication authorities. The wording of the article implies that registration is not mandatory but slightly preferable since, in some instances, the information has to be published on the website for it being nonregistered with the relevant authority. Thus, such a provision illustrates how the Law aims to facilitate mild conditions which could be easily met by the service providers.  Hence, the Law’s broad application and easy to assemble conditions provide a permissive structure for service providers to follow.

  1. Consumer-friendly

Another key feature worth noting is that the Law seems to be tailored to be consumer-friendly, enhancing the protection of the consumers. This is demonstrated through the Law’s data protection provision. Article (5) of the Law states that dealers/practitioners shall not keep any record of their consumers’ information, upon completion of the transaction, unless agreed otherwise. The provision then moves to impose a duty on dealers/practitioners to take all necessary measures to ensure the protection of their consumers’ data. This article is one with a unique feature as it is Saudi’s first attempt to protecting consumers’ privacy by imposing a duty on service providers to safeguard the confidentiality of the information of their consumers. Another example that demonstrates how the Law seems to enhance consumers’ protection is Articles (10) and (11) on commercial advertisements content. Article (10) of the Law states that electronic ads shall be treated as supplemental material to electronic contracts which renders them to be binding in nature. The binding element adds rigidity to the content of the ad, ensuring that all content is accurate, which results in reliability by the consumers. Article (11) then moves to list down the content that is prohibited from being displayed in commercial ads; i.e., any false or misleading claims that may deceive consumers. Both articles emphasize how the Law is aimed to be consumer-friendly, protecting the consumers from privacy infringements and inaccurate information, which may confuse their judgment in trading. Finally, Articles (13) and (14) on termination state that the consumer has the right to terminate an electronic contract any time prior to the end of the 7 days’ period from the day of contract provided that the reason for termination does not fall under the few exceptions listed in Article (13) section (2), or if the services provider fails to deliver the service/product within 15 days unless agreed otherwise. Once again, the consumer’s right to termination portrays how the Law is tailored in a way to guarantee the consumer’s protection and wellbeing when contracting electronically with a service provider.

III.    Regulatory

About ensuring the Law’s application, Article (17) touches upon the penalties for violating any provision of the Law to be as one or more of the following:

  1. Sending a warning to the relevant party,
  2. Blocking the service provider’s website permanently or temporarily until the violation is remedied,
  3. Issuing a fine not exceeding SAR 1,000,000, and;
  4. Permanent or temporary suspension from practicing e-commerce transactions.

Also, Article (19) states that a committee shall be established to be the Law’s regulatory body – its purpose will be one of supervision and sanctioning when violations are committed.

Finally, as per Article (24) of the Law, in cases where the Law remains silent as to the mechanism of dealing with a specific transaction or issue related to e-commerce, then the laws of e-transactions shall apply to the matter in hand.

Due to the Law recently approved, we believe there isn’t any case law concerning the application of the Law’s provisions. Also, we are still not aware of any drafts of its implementing regulations. However, based on the articles of the Law, we believe it to be flexible in application and consumer-friendly protecting the rights of the consumers against privacy infringements, misleading advertising, and unreasonably late deliveries.

The Liquidation Preference

The Liquidation Preference term is frequently used in fund-raising rounds. It is a major economic term to be negotiated in the term sheet between the founders and the investors, and is arguable the preference of the preferred shares.

Definition of Liquidation: A liquidation is the procedure according to which a company dissolve its business. Prior to such resolution the company goes through a number of steps with the aim of settling all its financial obligations to third parties and distributing any excess assets to the shareholders. Such liquidation occurs with a trigger, which is commonly named a “Liquidation Event” Liquidation Events usually includes:

  • A merger or consolidation (other than one in which shareholders of the company own a majority by voting power of the shares of the surviving or acquiring company).
  • Sale, transfer of all or substantially all of the assets of the company.

Liquidation Preference: In Venture Capital (“VC”) deals, the Liquidation Preference functions as a protection to the investors, granting them the right to get paid first when a Liquidation Event occurs.

  • The Participating Liquidation Preference “Double Dip”:

In the Liquidation Preference with Participation, the preferred shareholders (ex. the investors) are eligible to receive the Original Subscription Price[1] in addition to accrued dividends plus declared and unpaid dividends. Thereafter, the preferred shareholders will participate along with the ordinary shareholders (ex. the founders) on a pro rata basis in the distribution of the remaining assets. In effect, the preferred shareholder receive its invested amount first, the shares in whatever is left, if any.

  • The Non-Participating Liquidation Preference:

In Liquidation Preference with Non-Participating, the preferred shareholder will only be eligible to receive the Original Subscription Price in addition to the accrued dividends plus declared and unpaid dividends. But this does not mean that the shareholder does not participate in the upside, because fundamental to such election is the preferred shareholders right to convert their shares to ordinary/common shares at any time. Therefore, if the liquidated assets after the satisfaction of third party obligations are equal to or less that the Original Subscription Price, the preferred shareholder will not convert, and will receive all the liquidated assets.

If however, the liquidated assets less obligations are more than the Original Subscription Price (i.e the company was sold for a profit), the preferred shareholders will convert their shares to ordinary shares and receive Pro-rata a portion of such assets.

There are two (2) more commercial terms that are commonly used in the Liquidation Preference and frequently negotiated between the founders and the investors and they are as follows:

  • The Multiple:

In the Multiple, the preferred shareholders shall have the right to a multiple of the Original Subscription Price. This can be added to a participating or non-participating liquidation preference. For a better understating of this term, let’s assume the following:

  • The investor invests USD 1,000,000 in a company and receive preferred shares.
  • The pre-money valuation of the company is USD 3,000,000.
  • The post-money valuation of the company is USD 4,000,000 (investment amount + pre-money valuation).
  • This means that the investor will have 25% of the company’s share capital (investment amount divided by the post-money valuation of the company).

Case 1: The parties agree to a 2x Participating Liquidation Preference.

In this case, the investor will have the right to receive USD 2,000,000 (the investment amount x2) in addition to the accrued dividends plus declared and unpaid dividends, thereafter the investor will have the right to participate along with the ordinary shareholders (usually the founders) on a pro rata basis in the distribution of the remaining assets. So, if the Company had sold its assets and had USD 10,000,000 to distribute to the shareholders, the investor will receive USD 4,000,000 (2x investment amount + 25% of interest). If the Company had USD 4,000,000 to distribute to the shareholders, the investor will receive USD 2,500,000. If the Company had USD 2,000,000 to distribute, the investors will take it all.

Case 2: The parties agree on a 2x non- participating Liquidation Preference.

In this case, the investor will have the right to obtain USD 2,000,000 (the investment amount x2) plus in addition to the accrued dividends plus declared and unpaid dividends without participating with the ordinary shareholders in the distribution of the remain assets. Otherwise, they can elect to convert their preferred shares to ordinary shares, forgoes the liquidation preference and participate pro-rate.

If the Company sold its assets and had USD 10,000,000 to distribute to the shareholders, the investor can elect between remaining preferred shares and receiving USD 2,000,000, or convert and receive USD 2,500,000 (25% of USD 10,000,000) of course they will convert. If the Company had USD 4,000,000 to distribute, the investor will keep its preferred shares and receive USD 2,000,000.

  • The Cap:

The Cap is designed to protect the founders and keep a balance between all the shareholders by putting a ceiling on how much the investor can receive.

Following the above example, the below demonstrates the use of the Cap in a Liquidation Preference clause.

Case 1: The parties agree on a 2x Participating Liquidation Preference with a 3x Cap.

In this case the investor will have the right to obtain USD 2,000,000 (the investment amount x2) in addition to the accrued dividends plus declared and unpaid dividends. Thereafter, will have the right to participate along with the ordinary shareholders on a pro rata basis in the distribution of the remain assets up to USD 3,000,000. However, their participation shall not result an amount more than USD 3,000,000 (the investment amount x3).

If the Company sold its assets and had USD 10,000,000 to distribute, the investor will receive USD 4,000,000 as the example before. But if had USD 20,000,000 to distribute, the investor will receive USD 5,000,000, only (2x investment amount + 25% of the rest with a cap of 3x investment amount). Without the cap, the investor would have received USD 6,500,000.

Conclusion:

The Liquidation Preference is a major term in VC investments, and we highly advise all the founders to fully understand it and to appoint a counsel to negotiate it on their behalf. The Liquidation is not necessarily a disaster or unfair for the company, but if not negotiated, it can remove the incentive of the founders to sell early, and the cling on to a higher valuation.

[1] The Original Subscription Price is the price of each share issued to the shareholder. It differs based on valuation.

How to close a round of financing?

A fundraising for a startup is always good news and helps in the growth of the company. That said, the process accompanying any round of financing can be lengthy and complicated, especially when not well planned, structured, or organized.

An entrepreneur seeking to raise fund should firstly consider if she/he is prepared to lose a chunk of her/his equity in the company and subsequently be diluted as long as the company is moving forward. The prevailing thought is: a smaller slice of a bigger pie.

We previously discussed the transactions documents needed for the completion of a round of financing http://www.smelaw.com/introduction-seed-round/. Transaction documents, however, are not everything, and a large number of startups, especially the early stage ones, underestimates the efforts and time required to close a round of financing.

In this article we highlight the major points, we commonly see necessary to properly close a round of financing, and the different solutions to reach this goal.

The goal is closing not signing.

Founders in a fund-raising scenario are focusing on completing the paperwork as fast as they can in order to obtain the investment amount needed for the growth of their company. they commonly expect investors to pay as soon as the subscription agreement is signed. Unfortunately, the signature of such agreement or the whole pack of the transaction documents does not mean it is time to receive the investment amount. The investment amount will be due when the company fulfill its conditions precedent and reach the closing as defined in the subscription agreement.

What is Needed to Close a Round of Financing?

In a typical round of financing, the investors usually set some conditions to be completed by the founders in order to release the investment amount. These conditions vary from a company to another, and they are based on the due diligence exercise conducted by the investors. They tend to address risks the investors see needing remedy.

Here are some of the conditions that we usually come across for early stage companies:

  • Corporate restructuring for the company;
  • Rescinding of certain agreements executed by the company; and
  • Intellectual property protection measures to address intellectual property risks.

Our advice to the founders in relation to reaching a proper closing for the round of financing is to follow four (4) basics rules.

  • Hire a competent VC lawyer to represent you and the Company;
  • Always speakwith the lead investor; keep the lead investor up to date with the growth of the company and familiarizes it with the conditions precedents and their expected time impact set by the investors before finalizing the transaction documents;
  • Start working to work on the conditions set out by the investors once they are identified without any delay, even before the signing of the transaction documents; and
  • Set out a rational closing date, accommodating the negotiation period of the transaction documents and the timeline required for the fulfilment of the conditions precedent.

In addition to the above, we advise the founders to be prepared for the required paperwork related to the issuance of the shares for each investor and the procedures to amend the company’s articles of association, where necessary. These procedures usually involve many submissions to various authorities.

Running Out of Cash

In case the startup is rapidly growing and investment funds is immediately needed to keep the company working, the founders, directly applying rule number two (2) above and keeping the lead investor up to date with the growth of their startup a part of the investment funds to be advanced in the form of a Convertible note (such as a SAFE Note). This can allow all parties a reasonable time to complete the transaction without the risks that result from a rushed job.

An introduction to the Seed Round

During the past three years, the economic cycle of the region, coupled with the influx of western-educated college graduates returning to the gulf, spurred an enormous level of attention to startups and technology, and spurred a venture focus that was hardly seen before. Young and capable entrepreneurs (commonly referred to as “Founder(s)”) and seasoned venture stage investors started coming together and looked to combine efforts to build business and generate value in the region.

Naturally, these ventures looked to the US’s thriving venture capital market for inspiration. And with that, the terms, Seed and Series A started being used commonly.

We previously, wrote about mechanics of venture investments, and discussed term sheets and due diligence, but it is worth taking a moment to fully explain the first real investment a Founder receives, the seed round, and set out what the parties expect to see in such round.

First, we start with the question, what is a Seed Round: In simple words, the Seed Round is the first organized investment round received into a business from a third-party investor. Founders commonly raise seed round during or at the end of the proof-of concept stage of the business and is geared to obtain funding in order to be able to launch a product as a service (“Seed Round”).

Before the Seed Round, the business would have been funded by the Founders and some of the “three Fs”, friends, family and fools. But because this is an organized investment by third parties who are mostly professional investors, Founders should expect this to be different, and to mark a change in the life of business.

Phases of the Seed Round:

Founders seeking to raise a seed round start by applying for funding with various venture capitals and angels. This process commonly involves many demands, meetings will include a one or two pages’ teaser about the business and a well-prepared pitch presentation. This process ends with an investor or a syndication of investors offering a term sheet to the Founders setting out a proposed investment terms.


What is a Term Sheet:

Once a founder receives a term sheet, it is highly advisable that she/she appoints a counsel to help with the rest of the transaction. But it is also common to see Seed Round without Founders’ counsel if the investment amount is small. The term sheet commonly sets out the following terms:

  1. Subscribed shares by the parties.
  2. Pre-valuation of the Company and its authorized capital.
  3. Distribution of shares amongst the shareholders.
  4. Amount of investment injected in the Company and the milestone (if any) set to reach this agreed investment.
  5. Agreed liquidation preference rights.
  6. Management of the Company.
  7. Transfer restrictions.
  8. Employees share option plan (if applicable).
  9. Intellectual property (“IP”) rights.
  10. Confidentiality and non-compete provisions.
  11. Governing law and the competent jurisdiction.

Once a Term Sheet is signed, the Founder and the Investor are ethically committed to negotiate and reach closing on an investment into the business. And with that commitment, the lawyers can proceed with the drafting of the Definitive Agreements.

The Definitive Agreements:

  1. Subscription agreement: An agreement where all the parties and the Company undertake their representations and warranties, the allotment and issuance of subscribed shares.
  2. Shareholders’ agreement: An agreement to draw the relationship between the shareholders and the legal structure of the Company, this agreement will include more details on most of the points agreed on in the Term Sheet.
  3. IP assignment agreement: To ensure that the Founder will assign and transfer to the Company all the copyrights and IP related to the Project, including but not limited to (trademarks, domain names, etc.).
  4. Founders’ agreement: An agreement between the Founder and the Company to ensure his/her commitment to the Company and to avoid any malpractice by the Founder. This agreement is usually requested by the Investor in order to protect their investment.

The above-mentioned agreements, in principal are considered the core of any Seed Round for a tech-startup. Naturally, some cases of course vary and Founders should not be rigid about variation.

Completion:

Once the Definitive Agreements are negotiated and finalized, and closing takes place, (ie. Funds are wired) the process is perfected by the various issuance of shares, enactment of resolutions, appointments of directors, and putting in place the new management structure.

The Seed Round is a very critical step for a business as it marks its graduation from a project that the Founders are passionate about to a business others believe in. it is important for all parties involved to complete the round and enter the new chapter in the life of the business with strong and well organized documents. We always advise the Founders to think about choosing the right fund needed for the business and not necessary the biggest one, for the investors to exercise a proper due diligence on the business and make sure that it is fully understood from their side before taking a decision of funding.

The Pillars of Governance Entrepreneurs Should Consider

Corporate or company governance is a term that has been trending in recent periods amongst the startup growth circles, and no doubt that good governance is a key ingredient in the formula for sustainable growth. Yet many entrepreneurs (and perhaps even some corporate managers) remain uncertain as to what the term actually means, and what they should be looking for when thinking about the governance of their businesses. The following are 3 major items every entrepreneur should consider when making governance considerations, be it putting together or updating a governance manual, or seeking shareholder or board approvals on authority and systems:

I.The Organization: how the organization should look like and function
The first pillar of governance is identifying how the company is organized and structured, and who is responsible for doing what in the organization. This involves clearly mapping the board and its authority, executive management and their domains, and the reporting lines for every department and division. Entrepreneurs should take extra effort to clearly establish and divide roles and responsibilities to minimize conflicts and delays caused by intersecting spheres. The key elements in building or structuring an organization are:

a.Roles and responsibilities of each management level
b.Clear reporting lines
c.The organization chart

II.Delegation of Authority
The second pillar of governance is mapping where the authority to make decisions and spend company funds reside along the company pyramid. The constitutional documents (articles, memoranda of association, and shareholders’ agreements) delegate authority from the shareholders to one or two levels of higher management. The further flow of delegation should be mapped, ideally in line with the roles and responsibilities of various positions in the organization. The entrepreneur should pay attention to approval and spending authorities, noting that the two can be distinctly managed (example: CTO to approve a purchase, but CTO and CFO to approve the transfer of funds to the seller), and to spending within and outside of the approved business or operating plan.

III.Policies
The final part of a business’s governance is the set of policies and procedures the business follows in carrying out its daily activities. These are very much driven by the operational needs of the business, but some are very common today that every business is expected to have them. These common policies include an IT policy, email use policy, privacy and data maintenance policy, and vehicle use policy. The entrepreneur should assess what are those certain operations that should be carried out uniformly, and develop the set of policies or procedures to ensure that every employee adheres to such methods.